CrossFit Pineville, a family-owned gym in the heart of Pineville, NC, needed a brand identity that reflects their profound impact and welcoming spirit.
The brief called for a design that captures the essence of a place where fitness enthusiasts come together, bond over their shared love for health, and feel a true sense of belonging. Beyond the workouts, CrossFit Pineville is deeply committed to giving back, making a difference through charitable involvement. The goal was to create a brand that embodies their dedication to strength, unity, and community support.
